"Our company turned to 3S Consulting Group to assist in validating several years of anecdotal market feedback related to the value proposition of our proprietary technologies. The access 3S provided to key purchasing decision makers as well as front line clinicians resulted in valuable feedback on both the strengths and weaknesses of our go to market value proposition.
Through a series of one on one interviews and larger scale internet surveys, we learned that our technology was pointed directly at an unmet customer need. It also confirmed that the positive feedback from our field sales force and KOL’s was accurate. However, we learned that the words used to convey this message were oftentimes confusing. It became obvious that this confusion was an impediment to initiating new opportunities as well as proliferating existing business. Prior to engaging a design firm to double down on this value proposition the business unit worked with 3S to develop and vet several approaches to communicating this message.
This work provided our team a validated value proposition that was clear and easy to understand throughout the provider community. We have since doubled the size of our sales force, and expect to see continued growth from this product segment for many years to come.”
J.E. – Marketing Director