Life Sciences companies routinely incorporate the results of primary market research into their strategic marketing processes often with the intention of ensuring that go to market strategies are accurately aligned with the intended audience thus minimizing market related risks. Unfortunately, some companies unwittingly end up building their marketing strategies on biased data.
Health care-associated infections (HAIs) are a costly issue facing many hospitals across the nation. HAIs are infections that patients acquire during the course of receiving treatment for unrelated conditions. Healthcare-associated infections can be devastating, and at times, fatal. With approximately 300,000 occurrences each year, surgical site infections (SSIs) are the second most prevalent HAI in the United States, preceded only by urinary tract infections. At a cost of approximately $10 billion annually, this high incidence of SSIs significantly impacts the U.S Healthcare System, as well as the bottom line of individual hospitals.1
When recruiting Clinical Specialists to represent your company’s products and services, it is best to keep in mind that a clinician’s values differ from those of mainstream, non clinical professionals.
Similar to the mainstream, clinicians prefers to work for organizations that are economically sound and secure.
The best performing management professionals are inundated with calls and requests from recruiters on a regular basis. Top talent is rarely in the market for a career change. However, they may be more apt to consider an opportunity with an employer who is willing to invest its resources in a retained, rather than contingency, search.